What can a dentist teach me about business, life and success?

What can a dentist teach me about business, life and success?
By Dr. Joe Capista

If you are like most people, you might be asking yourself, “What can a dentist teach me about business, life and success?” Many think a dentist gets out of dental school, opens his or her practice and goes home rich and happy. The sad reality is this is not at all true. It may have been that way 50 years ago, but today a dentist has the same challenges as any other business owner.

As with any business that is going to succeed, we have to attract and keep customers; know how to market and sell; and provide quality customer service in order to become and stay profitable. Dentists, just like any other business professional, have to follow certain principles to be successful both personally and professionally. Many dentists are successful in business but not in their personal life. Many business professionals are successful in their work; yet often lack balance or a happy life. Therefore, they don't have TOTAL SUCCESS.

The daily challenges for dentists are the competition with other dentists and for discretionary dollars. Dentists also deal with pressure from insurance companies to participate in their plans. As part of an insurance plan, we are required to accept a lower payment for our services and are not paid our normal fee. With a lower reimbursement rate comes the increased stress of having to see more patients per day in order to make the same amount of money. To be insurance independent, we must have a well-run practice.

Unless we follow certain principles and systems in our business it is hard to survive and be as successful as we want to be. Chances are this is the same in your industry.

Business success is part of the equation of Total Success. Success in one’s business comes from having systems in place that will give predictable and consistent results in both your business and personal life. It also comes from understanding the relationship of your Product or Service to your Internal and External Marketing and the relationship of these to your Sales Calls and Presentations. It also comes from understanding the relationship between your personal life and your professional life.

In order to have Total Success, you must have success in your personal and business life. Success is fleeting at best if you have it in only one area but not another. In addition, personal and professional success are a direct result of developing a healthy lifestyle, a strong spiritual foundation and respectful and loving relationships in all areas of your life.

Total Success is a direct result of the choices one makes on a day-to-day basis. It is not living with the belief that one day you will make changes you intuitively know you need to make now. It is recognizing areas of your life that are out of balance and making choices today to move closer to a balanced life. Choices that may not always be easy, yet they are wise and beneficial to living a quality of life filled with abundance, joy and happiness beyond most people’s wildest imaginings.

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