In August, Dave Richardson did a virtual tour to promote his book Vietnam Air Rescues. This book was created by a father to share an account of the time he spent in Vietnam. He discusses each of his rescues and shares plenty of details about every day life for him and other interesting tidbits about his time in Vietnam.
Vietnam Air Rescues by Dave Richardson Gives You a Chance to…
Eavesdrop—as a father recounts to his adult children his exploits as an Air Force
“Jolly Green” combat helicopter rescue pilot in Vietnam…
Be There—to see what it was really like…
Ride Along—and determine what you would have done when another man’s life was literally hanging in the balance…
Feel—what it meant to save a life…
Experience—heart pounding action in…Vietnam Air Rescues.
Join author to learn more about his life as a “Jolly Green” rescue pilot, picking up aircrew shot down in North Vietnam and Laos. This book is a real treasure with details of his 7 rescues of 9 men and over 30 anecdotes relating to his experiences. The book is profusely illustrated with more than 100 photos, maps and drawings. To order your copy and for more information, visit his website at www.vietnam-air-rescues.com.
Dave Richardson’s final rescue happened mere days before he was scheduled to return to the US. Little did he know that it would be one of the largest air rescues in Vietnam. The man he rescued has written a book about his experience during this 40 hour ordeal.
While reading The Rescue of Streetcar 304---A Navy Pilot’s Forty Hours on the Run in Laos, you might:
Cry… When Streetcar 304 describes a romantic and emotional farewell with wife and children prior to flying into combat over Laos.
Twinge in Fear… As Streetcar 304 is shot down following his second bomb run in the midst of massive enemy anti-aircraft fire.
Anguish... Along with Streetcar 304 as one rescue plane after another is knocked out of the sky by enemy gunfire and another pilot is also running for his life.
Marvel… At the non-stop action in the jungle as Streetcar encounters squad after squad of enemy troops in hot pursuit and then… lions, leopards and monkeys.
Stand up and Applaud… When Streetcar 304 is finally rescued in a scenario readers describe as “Better than any movie”.
Be in Awe… When you read the final epilogue about the story’s aftermath.
On 31 May 1968, Lt. Kenny Fields catapulted off USS America in his A-7 for his first combat mission. His target was in Laos, which at the time was “officially” off-limits for U.S. attacks. What the planners did not know was that Fields and his wingman were en route to a massive concentration of AAA gun sites amidst an entire North Vietnamese division. Fields—call sign Streetcar 304—was the first to roll in and destroyed the target with a direct hit. Three AAA guns began to fire, but, following his wingman, he rolled in again. This time many more AAA guns opened up and Fields was shot down. For more information, visit – www.kennywaynefields.com
Monday August 18th, author and publicist Nikki Leigh interviewed Dave Richardson about his book and his experiences in Vietnam. To listen or to download your own copy, click the link above.
As a follow up, Nikki Leigh interviewed Dave Richardson and Kenny Fields on August 25th. The second interview was a chance to talk with the rescue pilot and the survivor about what happened during those 40 hours, in the air and on the ground. To listen to the show or to download your own copy, click the link below.
Veterans, teachers, aviation buffs, family members of military personnel, history buffs and many of others enjoyed these shows. They can be a way to start a conversation about the war, help family members understand about their loved ones time in the war, give students a first hand account from the men who lived through this rescue and others and many other people can benefit from these shows.
The content in the shows is just the beginning. To learn the full story from both of these men, read both books and get both perspectives of these pulse pounding experiences and edge of your seat action. Vietnam Air Rescues by Dave Richardson and Rescue of Streetcar 304 by Kenny Fields are both for sale on Amazon.com and other booksellers. You can also order autographed copies from the authors if you prefer. Feel free to contact Nikki Leigh for more information at nikki_leigh22939@yahoo.com. To read a sample from Dave Richardson's book Vietnam Air Rescues - visit www.nikkileigh.com/var.htm. This ebook contains excerpts from Vietnam Air Rescues and it contains all the details for Dave's first rescue. Download your free copy today.
Tuesday, August 26, 2008
Monday, August 25, 2008
Join Nikki Leigh with a Rescue Pilot and a Survivor from Vietnam
Wayne Hulbert interviews Hugh Ballou and he posts a review for Transforming Power and an interview with Hugh Ballou at http://www.blogbusinessworld.blogspot.com
Last Monday, I hosted Dave Richardson on my radio show and I had a great time asking him questions and I’ve gotten very good feedback about the show. This week, I’ll talk with Dave Richardson and Kenny Fields – the last man he rescued in Vietnam. It is a harrowing rescue on paper and I have a feeling we will learn much more on air. You are invited to listen online or call in with questions for Dave and/or Kenny. They have both written books about their experiences – one from the air and one from the ground. Here is the information you need to join us and if you can’t be with us Monday, go to the site to download one or both shows to listen to later. Interview on BlogTalkRadio with Nikki Leigh www.blogtalkradio.com/nikkileigh 3:00 – 4:00 EST – Call in number (347) 215-8201
For more information about Hugh Ballou – visit www.hughballou.com. Book information is available at http://www.amazon.com/Transforming-Power-Transformational-Encouragement-Inspiration/dp/0881775312
A SPECIAL BONUS TO EACH PERSON WHO PURCHASES TRANSFORMING POWER TODAY – Hugh Ballou has compiled a list of great FREE bonus gifts for anyone who purchases Transforming Power today. To see a sample of the items that are being given away, visit http://www.transforming-power.com. Just buy a copy of Transforming Power, return to this page and click to submit your invoice number to receive the web page link to download all of these gifts for FREE.
Nikki Leigh – Author, Publicist and Tour Coordinator
www.nikkileigh.com – Book Promo 101: Learn the Basics of Book Promotion
Follow Me on Twitter - www.twitter.com/litekepr
Tuesday, August 19, 2008
Powerful New Leadership Book
If you are ready for a powerful transformation in your life, Transforming Power: Stories from Transformational Leaders for Inspiration and Encouragement is a book you must read.
Transformation Leadership is a shift towards leading with a vision, while building synergy with a higher purpose. With 40-years experience, and five books on Leadership, Hugh Ballou is a leading expert on Transformational Leadership. His books are full of the "How To's" of Transformational Leadership. Transforming Power is rich with short leadership stories from some of today's most successful leaders. You'll find them easy to read, useful, and immediately applicable.
Over $4,000 of bonus gifts are yours when you purchase a copy of Transforming Power.
So Hugh has created this unique collection of stories to encourage and inspire you as well as those you lead.
Experience Transformational Leadership for yourself beginning right now!
Here's what other authors have said about Transforming Power:
The leaders whose stories are in this collection did not mess around just thinking about leadership - they got busy and made history! Their stories will inspire and encourage any leader wanting to make a difference!
Author of Find IT, Get IT, Keep IT, Grow IT. and Risky Business
Publisher, Performance Magazine
We are created with different skills and with a different view of life. The leaders who share their stories in this book have demonstrated that we don't all have to see life from the same perspective in order to be successful. Read this book and be inspired to use your different skill set with success!
Author of Men Are From Mars, Women are From Venus
This book is like no other book on the market. So many different leaders share stories where their leadership has make a unique difference. Without this unique leadership, there would not have been transformation. Readers will learn from these stories how to make a difference right where they live and lead.
Co-creator, #1 New York Times best selling series Chicken Soup for the Soul
Bonuses!
Transforming Power is available right now. Transforming Power takes you and your leadership skills to new heights.
Buy the book and take your success to even greater levels. Hugh has arranged an extraordinary line up of expertise - just for buying his book - for you. His colleagues are the best of the best.
Here are the details, and a quick peek at the special gifts for you from so many experts you know and revere: www.transformingpowerbook.com
PLEASE SHARE THIS WITH YOUR CONTACTS.
Transformation Leadership is a shift towards leading with a vision, while building synergy with a higher purpose. With 40-years experience, and five books on Leadership, Hugh Ballou is a leading expert on Transformational Leadership. His books are full of the "How To's" of Transformational Leadership. Transforming Power is rich with short leadership stories from some of today's most successful leaders. You'll find them easy to read, useful, and immediately applicable.
Over $4,000 of bonus gifts are yours when you purchase a copy of Transforming Power.
So Hugh has created this unique collection of stories to encourage and inspire you as well as those you lead.
Experience Transformational Leadership for yourself beginning right now!
Here's what other authors have said about Transforming Power:
The leaders whose stories are in this collection did not mess around just thinking about leadership - they got busy and made history! Their stories will inspire and encourage any leader wanting to make a difference!
Jeff Magee
Author of Find IT, Get IT, Keep IT, Grow IT. and Risky Business
Publisher, Performance Magazine
We are created with different skills and with a different view of life. The leaders who share their stories in this book have demonstrated that we don't all have to see life from the same perspective in order to be successful. Read this book and be inspired to use your different skill set with success!
John Gray
Author of Men Are From Mars, Women are From Venus
This book is like no other book on the market. So many different leaders share stories where their leadership has make a unique difference. Without this unique leadership, there would not have been transformation. Readers will learn from these stories how to make a difference right where they live and lead.
J
ack CanfieldCo-creator, #1 New York Times best selling series Chicken Soup for the Soul
Bonuses!
Transforming Power is available right now. Transforming Power takes you and your leadership skills to new heights.
Buy the book and take your success to even greater levels. Hugh has arranged an extraordinary line up of expertise - just for buying his book - for you. His colleagues are the best of the best.
- Business and financial leaders.
- Leadership experts.
- Marketing and networking geniuses.
- Communication and personal growth experts.
Here are the details, and a quick peek at the special gifts for you from so many experts you know and revere: www.transformingpowerbook.com
PLEASE SHARE THIS WITH YOUR CONTACTS.
Sunday, August 17, 2008
Two Radio Shows For You
On Monday, August 18th, Nikki Leigh is interviewing author Dave Richardson to talk about his book, Vietnam Air Rescues http://www.blogtalk radio.com/ nikkileigh at 3:00 EST. Call-in Number: (347) 215-8201. On Monday, August 25, she'll interview Dave Richardson (the helicopter pilot) again and Kenny Fields (the last man he rescued). Both shows will be great and be there with them live.
Make sure to download a free sampler from Dave's book before the show. The sampler includes excerpts from Dave's book and the complete first rescue. You might want to have the sampler while you listen to these interviews because it has a couple of maps that will help you see what's happening. The sampler can be downloaded at www.nikkileigh. com/var.htm
For more information about Hugh Ballou – visit www.hughballou. com. Book information is available at http://www.amazon. com/Transforming -Power-Transform ational-Encourag ement-Inspiratio n/dp/0881775312
http://virtualblogt our.blogspot. com/2008/ 06/transforming- power-virtual- tour-with. html
A SPECIAL BONUS TO EACH PERSON WHO PURCHASES TRANSFORMING POWERTransforming Power today. To see a sample of the items that are being given away, visit http://www.transfor ming-power. com. Just buy a copy of Transforming Power, return to this page and click to submit your invoice number to receive the web page link to download all of these gifts for FREE. TODAY – Hugh Ballou has compiled a list of great FREE bonus gifts for anyone who purchases
Nikki Leigh – Author, Publicist and Tour Coordinator
www.nikkileigh. com – Book Promo 101: Learn the Basics of Book Promotion
Follow Me on Twitter - www.twitter. com/litekepr
Thursday, August 14, 2008
Use an Open Mind in Your Promotion
Three qualities that effective book promotion requires, include:
An open mind
Curiosity
Creativity
These traits will help you search for ways to improve your approach, your promotion, your website and more. You need to always be looking for ways to improve. Potential readers, book stores and other will usually respond to useful input from you. This doesn’t mean everything you suggest will be a valuable nugget of information.
Authors Need An Open Mind in Book Promotion
Remember that we never know where the best promotional ideas will originate. Give people the chance to share their thoughts and suggestions. This is when you need to keep an open mind. Once you consider the idea, decide if you can use the suggestion. If you don’t understand the idea, ask questions. I’ve found that many times, suggestions can give me ideas to use, or it may spur new thoughts and ideas.
The simple answer is to give people a chance to give you ideas about how to promote your books. If the thoughts are useless, then toss them. Very few suggestions turn into wonderful ideas, but you will never find the golden nuggets if you don’t open your mind.
Curious Authors Can Have Great Promotional Success
Are you a curious person? Do you like to learn more about the things around you? Find a way to use that inborn curiosity to offer better books to your readers. It can also help you discover new ways to promote your work to potential readers. No matter whether you are offering one book or twenty books, you can find better ways to promote them.
Creativity Is Essential For Authors
Authors must be creative in their writing, so why not be creative with your book promotion? Curiosity offers you a chance to stretch your promotional creativity. This is a example of “thinking outside the box”. Open your mind and let your imagination run free. Transfer those ideas to your promotional plans. This doesn’t mean that everything you try will work perfectly. You will probably need to make adjustments, but it gets a little better with each change.
Nikki Leigh
Author of the Book Promo 101 Series
www.nikkileigh.com/book_promo_101.htm
An open mind
Curiosity
Creativity
These traits will help you search for ways to improve your approach, your promotion, your website and more. You need to always be looking for ways to improve. Potential readers, book stores and other will usually respond to useful input from you. This doesn’t mean everything you suggest will be a valuable nugget of information.
Authors Need An Open Mind in Book Promotion
Remember that we never know where the best promotional ideas will originate. Give people the chance to share their thoughts and suggestions. This is when you need to keep an open mind. Once you consider the idea, decide if you can use the suggestion. If you don’t understand the idea, ask questions. I’ve found that many times, suggestions can give me ideas to use, or it may spur new thoughts and ideas.
The simple answer is to give people a chance to give you ideas about how to promote your books. If the thoughts are useless, then toss them. Very few suggestions turn into wonderful ideas, but you will never find the golden nuggets if you don’t open your mind.
Curious Authors Can Have Great Promotional Success
Are you a curious person? Do you like to learn more about the things around you? Find a way to use that inborn curiosity to offer better books to your readers. It can also help you discover new ways to promote your work to potential readers. No matter whether you are offering one book or twenty books, you can find better ways to promote them.
Creativity Is Essential For Authors
Authors must be creative in their writing, so why not be creative with your book promotion? Curiosity offers you a chance to stretch your promotional creativity. This is a example of “thinking outside the box”. Open your mind and let your imagination run free. Transfer those ideas to your promotional plans. This doesn’t mean that everything you try will work perfectly. You will probably need to make adjustments, but it gets a little better with each change.
Nikki Leigh
Author of the Book Promo 101 Series
www.nikkileigh.com/book_promo_101.htm
Wednesday, August 13, 2008
Author as Entrepreneur - Hugh Ballou
Thursday August 14
Several weeks ago Les Brown of the Frazzled Entrepreneur began a series on his radio show to feature a number of authors and business people that I’ve worked with. This week he interviews Hugh Ballou. The show is at www.blogtalkradio.com/frazzledentrepreneur - 8 pm EST - Call-in Number: (646) 200-0886 Hugh will talk with Les Brown (the frazzled entrepreneur) about being an author and an entrepreneur.
For more information about Hugh Ballou – visit www.hughballou.com. Book information is available at http://www.amazon.com/Transforming-Power-Transformational-Encouragement-Inspiration/dp/0881775312 For full tour details, visit http://virtualblogtour.blogspot.com/2008/06/transforming-power-virtual-tour-with.html
A SPECIAL BONUS TO EACH PERSON WHO PURCHASES TRANSFORMING POWER TODAY – Hugh Ballou has compiled a list of great FREE bonus gifts for anyone who purchases Transforming Power today. To see a sample of the items that are being given away, visit http://www.transforming-power.com. Just buy a copy of Transforming Power, return to this page and click to submit your invoice number to receive the web page link to download all of these gifts for FREE.
Nikki Leigh – Author, Publicist and Tour Coordinator
www.nikkileigh.com – Book Promo 101: Learn the Basics of Book Promotion
Follow Me on Twitter - www.twitter.com/litekepr
Something Special is Happening Today
I’ve got some very exciting news. A good friend and colleague is having a huge book launch today on Amazon.com. The best part of this campaign is the subject matter of the book. It is on how to become a conscious entrepreneur.
There's something really unique to this campaign. You could win two tickets to go to a conference that costs a few thousand per person, just for buying the book. Everyone who buys the book in today's campaign is eligible to win two tickets to Christine's Freedom Formula Event where you can learn from and meet Marianne Williamson, Neale Donald Walsch, and James Twyman.
Who knows, for the price of the book you could be sitting in a room with some of the world’s most amazing luminaries.
The book, The Freedom Formula by Christine Kloser, is 22% off right now at Amazon and of course, you get a bunch of great bonus gifts from people like Neale Donald Walsch, Marianne Williamson, Ali Brown, James Twyman, Wayne Dyer and many more. The value of the bonuses is worth thousands.
You know, this could be one of those meant to be things. I believe the Universe supports us in our growth. The book’s content will definitely contribute to this for anyone who reads it.
How do I know? Because I have read the book and can endorse it 100%. Actually, you should see the endorsements on Amazon for the book.
Please go to http://www.freedomformulabook.com right now and get a copy of The Freedom Formula. You will be grateful you did.
I really appreciate it and if you could let others know about the campaign by forwarding this message to people you know enjoy this genre of books and would love to win the tickets.
Thanks for your support.
Nikki Leigh
www.nikkileigh.com
Sunday, August 10, 2008
Increase Your Credibility as an Author
Fiction authors need to consider the unlimited options people have when they want to buy books. Years ago people had fewer options. When readers wanted to buy a book, they had to drive to a store to make the purchase. Sometimes, a person could drive to several stores in order to compare items. Along with the internet and skyrocketing gas prices, those days are almost forgotten.
Internet promotion needs to include your credibility in order to attract customers and convert their visit into a sale. In the twenty first century, many people shop online with the click of a mouse. This has changed how people view the places where they shop. So, we need to evaluate our online promotional credibility.
How to Develop Author Credibility
Author credibility is not instantaneous, but it can be built over time. Here are some suggestions to speed up the process.
Borrowing Credibility – Did you raise your eyebrow when you read that? Joint ventures are a wonderful way to “borrow” credibility. Establish a promotional partnership with a business that has established their credibility. This helps people view you in a more positive light. Even though you are working with someone else, continue to build your own credibility. Keep in mind that the opposite is also true. If you work with a questionable company, that can hurt your credibility.
Honest Communication Helps Author Promotion
Open and Honest - Let website visitors know how to find you if there are questions or problems. A woman I know said that she hid her email address to make people work for it. That is not a good way to build your credibility. If you don’t want to circulate your home address or personal email, then rent a post office box and set up a business email. The important thing is to make it possible for people to contact you. When potential readers contact you, answer their concerns and questions in a timely manner.
Policies – Does your publisher accept returns? Do you accept returns? If so, what are the requirements? These details need to be posted clearly on your website. It may be best to include it on your order page. These details can be especially important to bookstores and other retail outlets. But, posting these details is not enough, you must abide by them.
Tell Readers About The Author’s Credentials
Show Off - Do you have a long list of publishing credits? Do you have special skills and experience that make you “the perfect person” to write these stories? Include this information on your website. If you write spy thrillers and you worked in a related field, mention that. Any strong background that would apply to your books should be made known. This information about your background will increase your credibility. Share your insights and experience with your website visitors. You can also share this information on message boards and forums. When you post messages, include your website link in your signature block. Publish articles to share this information and include your name and website link at the bottom. Include links to these articles on your website so that your regular visitors can learn from your knowledge too.
Talk About Your Team - Do you work with someone else who brings special experience to the project? A wonderful example of this is the writing team of Jefferson Bass. I have to mention that I met Dr. Bill Bass and Jon Jefferson in the spring of 2006. They are very nice people and a talented writing team. Jon Jefferson has a wonderful way with words and Dr. Bass brings his knowledge as a world renowned forensic anthropology to their fiction and non fiction works. The realism in Jon’s writing and the authentic forensic details certainly add to their credibility. While not everyone has the opportunity to work with such qualified individuals, we can focus on our specific qualifications. It you earned any recognition or awards, share the details. This is your chance to brag.
Testimonials - I mention this to many people. When you have satisfied customers, ask them to write a simple testimonial. It’s always good to have other people telling your potential customers about your wonderful product and service. When these are submitted, be sure to add them to your website.
All of these things help you build credibility with customers and website visitors.
Nikki Leigh
Author of the Book Promo 101 Series
www.nikkileigh.com/book_promo_101.htm
Internet promotion needs to include your credibility in order to attract customers and convert their visit into a sale. In the twenty first century, many people shop online with the click of a mouse. This has changed how people view the places where they shop. So, we need to evaluate our online promotional credibility.
How to Develop Author Credibility
Author credibility is not instantaneous, but it can be built over time. Here are some suggestions to speed up the process.
Borrowing Credibility – Did you raise your eyebrow when you read that? Joint ventures are a wonderful way to “borrow” credibility. Establish a promotional partnership with a business that has established their credibility. This helps people view you in a more positive light. Even though you are working with someone else, continue to build your own credibility. Keep in mind that the opposite is also true. If you work with a questionable company, that can hurt your credibility.
Honest Communication Helps Author Promotion
Open and Honest - Let website visitors know how to find you if there are questions or problems. A woman I know said that she hid her email address to make people work for it. That is not a good way to build your credibility. If you don’t want to circulate your home address or personal email, then rent a post office box and set up a business email. The important thing is to make it possible for people to contact you. When potential readers contact you, answer their concerns and questions in a timely manner.
Policies – Does your publisher accept returns? Do you accept returns? If so, what are the requirements? These details need to be posted clearly on your website. It may be best to include it on your order page. These details can be especially important to bookstores and other retail outlets. But, posting these details is not enough, you must abide by them.
Tell Readers About The Author’s Credentials
Show Off - Do you have a long list of publishing credits? Do you have special skills and experience that make you “the perfect person” to write these stories? Include this information on your website. If you write spy thrillers and you worked in a related field, mention that. Any strong background that would apply to your books should be made known. This information about your background will increase your credibility. Share your insights and experience with your website visitors. You can also share this information on message boards and forums. When you post messages, include your website link in your signature block. Publish articles to share this information and include your name and website link at the bottom. Include links to these articles on your website so that your regular visitors can learn from your knowledge too.
Talk About Your Team - Do you work with someone else who brings special experience to the project? A wonderful example of this is the writing team of Jefferson Bass. I have to mention that I met Dr. Bill Bass and Jon Jefferson in the spring of 2006. They are very nice people and a talented writing team. Jon Jefferson has a wonderful way with words and Dr. Bass brings his knowledge as a world renowned forensic anthropology to their fiction and non fiction works. The realism in Jon’s writing and the authentic forensic details certainly add to their credibility. While not everyone has the opportunity to work with such qualified individuals, we can focus on our specific qualifications. It you earned any recognition or awards, share the details. This is your chance to brag.
Testimonials - I mention this to many people. When you have satisfied customers, ask them to write a simple testimonial. It’s always good to have other people telling your potential customers about your wonderful product and service. When these are submitted, be sure to add them to your website.
All of these things help you build credibility with customers and website visitors.
Nikki Leigh
Author of the Book Promo 101 Series
www.nikkileigh.com/book_promo_101.htm
Thursday, August 7, 2008
Traditional Demographics Don't Apply
I just found this article and had to share it --
‘Generation V’ Defies Traditional Demographics
The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics and giving rise to a new online group called “Generation Virtual” (Generation V), according to research by Gartner, which coined the term.
Unlike previous generations, Generation V is not defined by age, gender, social class or geography. Instead, it is based on achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights.
Marketers will ultimately need a separate marketing strategy to reach this generation, according to Gartner.
Within the Generation V community, Gartner defines four levels of engagement - creators, contributors, opportunists, and lurkers - related to the extent to which customers engage with other customers and the level of engagement that businesses and other organizations must have to enable them:
Findings about these Generation V segments:
* Up to 3% will be creators, providing original content. They can be advocates that promote products and services.
* Between 3% and 10% will be contributors who add to the conversation, but don’t initiate it. They can recommend products and services as customers move through a buying process, looking for purchasing advice.
* Between 10% and 20% will be opportunists, who can further contributions regarding purchasing decisions. Opportunists can add value to a conversation that’s taking place while walking through a considered purchase.
* Approximately 80% will be lurkers, essentially spectators, who reap the rewards of online community input but absorb only what is being communicated. They can still implicitly contribute and indirectly validate value from the rest of the community. All users start out as lurkers.
To address the different needs of these groups, Gartner recommends that marketing organizations segment and support all four engagement levels in the community with appropriate technology and establish goals with plans for determining return on investment (ROI).
“Companies should plan to segment all four levels in the community - each has significant business value,” said Adam Sarner, principal research analyst at Gartner. “Differentiation exists between sectors and industries. Marketers with strong brands attract more creators. Certain industries, such as insurance, draw more lurkers.”
Originally posted at -
http://www.marketingcharts.com/interactive/generation-v-defies-traditional-demographics-5495/
‘Generation V’ Defies Traditional Demographics
The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics and giving rise to a new online group called “Generation Virtual” (Generation V), according to research by Gartner, which coined the term.
Unlike previous generations, Generation V is not defined by age, gender, social class or geography. Instead, it is based on achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights.
Marketers will ultimately need a separate marketing strategy to reach this generation, according to Gartner.
Within the Generation V community, Gartner defines four levels of engagement - creators, contributors, opportunists, and lurkers - related to the extent to which customers engage with other customers and the level of engagement that businesses and other organizations must have to enable them:
Findings about these Generation V segments:
* Up to 3% will be creators, providing original content. They can be advocates that promote products and services.
* Between 3% and 10% will be contributors who add to the conversation, but don’t initiate it. They can recommend products and services as customers move through a buying process, looking for purchasing advice.
* Between 10% and 20% will be opportunists, who can further contributions regarding purchasing decisions. Opportunists can add value to a conversation that’s taking place while walking through a considered purchase.
* Approximately 80% will be lurkers, essentially spectators, who reap the rewards of online community input but absorb only what is being communicated. They can still implicitly contribute and indirectly validate value from the rest of the community. All users start out as lurkers.
To address the different needs of these groups, Gartner recommends that marketing organizations segment and support all four engagement levels in the community with appropriate technology and establish goals with plans for determining return on investment (ROI).
“Companies should plan to segment all four levels in the community - each has significant business value,” said Adam Sarner, principal research analyst at Gartner. “Differentiation exists between sectors and industries. Marketers with strong brands attract more creators. Certain industries, such as insurance, draw more lurkers.”
Originally posted at -
http://www.marketingcharts.com/interactive/generation-v-defies-traditional-demographics-5495/
Sunday, August 3, 2008
Promote Books by Telling The Author's Story
Your potential readers want to learn about you and “what makes you tick”. We’ve all found writers whose books we love and we want to know about them. This is an advantage that we have with the internet. There are so many ways to interact with our readers and potential readers. You have the chance to tell potential readers who you are, why you became a writer and why they have to read your books.
Reveal Author Details to Readers
There could be things about you that could be used to promote your books to new readers. Are you a single parent who needed a way to support your children but still being available for them? Do you have a disabled child or family member who requires your attention, but you still need to make a living? Mention this to your potential customers. This is NOT meant to make them feel sorry for you. It is a chance for people to learn what attracted you to writing. You can connect with someone who could be in a similar situation.
Authors Can Become More Well Known to Readers
This helps make writers more real to their readers. It helps them see you as more than a faceless online entity. We are all people with problems, challenges and who searched to find a solution for our lives. It is very important not to make up a story about yourself that isn’t true. Share your real story with potential readers.
How To Draw Media Attention For Your Books
The media loves a good story and you can submit a press release to announce the release of each book or maybe your new website. Find a way to strike an emotional cord with the readers and you will get their attention. You can gain lifelong fans by letting them get to know you and understand more about your work.
Nikki Leigh
Author of the Book Promo 101 Series
www.nikkileigh.com/book_promo_101.htm
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