Showing posts with label social networking. Show all posts
Showing posts with label social networking. Show all posts

Friday, April 17, 2009

Promo 201 is Off to the Printer



Just a quick note to let you know that the completed manuscript for Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing is OFF TO THE PRINTER. We made a small change to the cover at the last minute that I think will look great :) Will definitely post more info when the book is available.

Nikki

Tuesday, February 10, 2009

Social Networking Sites - Where Can We Find You?



The blogosphere simply loves to slurp up social-networking traffic stats, and on Monday we got a nice tasty serving of them with some new numbers from Compete.com for the month of January. The results? Facebook is in the lead, with about 68 million unique visitors, well ahead of MySpace's 58 million. (The two are pegged at 1.1 billion and 810 million page views, respectively.)

This may be the first survey we've seen that puts Facebook ahead of the News Corp.-owned MySpace in U.S. traffic. It also puts Twitter as the third-biggest social-media site in the country by total page views, with only about six million unique visitors but a whopping 54 million views.

Compete's numbers are interesting, because they often are pretty different from other analytics firms'. Here are some clarifications, explained to CNET News in an e-mail sent by Compete's Andy Kazeniac: These are numbers stemming entirely from Web browser data in the U.S. That means that you won't be pulling in any international numbers, where most of Facebook's users are now, or data from widgets or third-party applications, which are how many avid Twitter users access the service. That means that it's likely that Twitter's reach is bigger than the numbers indicate.

What's also intriguing is that there are a few social-media sites, like Flixster and LiveJournal, with relatively low unique visitor counts but proportionally very high page view counts, indicating that they probably have smallish bases of very loyal users.

Also pulling in notable numbers are LinkedIn, with about 11 million unique users, Classmates.com, with about 17 million, and Reunion.com, with slightly under 14 million. On the other end? AOL's Bebo, an $850 million purchase, which Compete.com clocks in as having just shy of three million unique visitors. True, its biggest user bases are in the U.K. and Ireland, but that's not good considering the price tag.

Still, statistics are like tequila shots. Always take 'em with a few grains of salt and a slice of lime, and be warned that they may give you headaches.

Originally posted at The Social

http://news.cnet.com/8301-17939_109-10160850-2.html

Friday, November 28, 2008

Interesting Use for Facebook

We often hear that we should be careful about what we "reveal" on Facebook. I just saw this article about another interesting use for Facebook --

Dine-and-dash gang nabbed via Facebook

Restaurateur uses Web site to trace diners who left $340 bill unpaid


updated 4:45 a.m. ET, Thurs., Nov. 27, 2008

MELBOURNE, Australia - An Australian restaurateur left holding a hefty unpaid bill when five young diners bolted used the popular social networking Web site Facebook to track them down — and they got their just desserts.

Peter Leary from Melbourne seafood restaurant Seagrass was fuming when the diners ate their way through the menu, pairing oysters, trout and red emperor with some expensive wines, slipped out for a cigarette — and never returned.

But Leary, left with an unpaid bill of $340, remembered one of the diners asking about a former waitress, whom he then contacted and she suggested they check through some contacts on Facebook.

"We searched a few names and there in front of us his face came up," Leary told Reuters, referring to one of the diners.

"He was pictured with his girlfriend who was the only girl in the group. We also knew where he worked, at a nearby restaurant, which was handy. It'd been clear they were in the trade."

Apology and generous tip
Leary contacted the manager of the other restaurant, where both the man and his girlfriend worked, and explained the situation.

Within hours the diner returned to apologize and paid the bill — and left a generous tip for the staff.

Leary said the fellow restaurateur called him later to inform him that both the man and his girlfriend had been sacked.

"On this occasion I guess you could say that being on Facebook backfired for them," said Leary, who has no intention of taking the matter any further or contacting the police.

Facebook, which began in 2004 as a socializing site for students at Harvard University, has seen its growth zoom to 90 million members from 24 million a little over a year ago, overtaking rival MySpace to become the world's largest online social network.

http://www.msnbc.msn.com/id/27939376/?GT1=43001


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